Personal Information We Collect

When you visit the Aim Wild website, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and cookies installed on your device. As you browse the Site, we also gather information about the individual pages or products you view, what websites or search terms referred you to the Site, and how you interact with it. We refer to this data as “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device or computer, often containing an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
• Log Files: These track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels: These are electronic files used to record information about how you browse the Site.

Additionally, when you make or attempt to make a booking through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as “Order Information.”

When we mention “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information we collect to process any bookings made through the Site (including processing payment information, arranging your stay, and sending invoices and booking confirmations). We also use Order Information to:

• Communicate with you.
• Screen orders for potential risk or fraud.
• When aligned with preferences you’ve shared, provide you with information or advertising related to Aim Wild or other services we offer.

We use the Device Information that we collect to help screen for potential risks and fraud (particularly your IP address) and to improve and optimise our Site. This may include generating analytics about how visitors interact with the Site and measuring the effectiveness of marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with trusted third parties to help us use it as described above. For example, we use Inn Style to power our online bookings—you can read more about how Inn Style handles your data here: https://innstyle.co.uk/privacy-policy/. We also use Google Analytics to understand how our visitors use the Site—you can learn more about how Google uses your data here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

In addition, we may share your Personal Information to comply with legal obligations, respond to lawful requests, or protect our rights.

Behavioural Advertising

We use your Personal Information to provide you with targeted advertising or marketing that we believe will interest you. To learn more about how targeted advertising works, visit the Network Advertising Initiative’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Alternatively, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our Site’s data collection or use practices when we receive a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the Personal Information we hold about you and request that it be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the details below.

Additionally, if you are a European resident, we process your information to fulfill contracts (e.g., for bookings made through the Site), or to pursue our legitimate business interests. Please note your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place a booking through the Site, we will retain your Order Information for our records unless and until you ask us to delete it.

Minors

The Site is not intended for individuals under the age of 18.

Changes

We may update this privacy policy from time to time to reflect changes in our practices, or for operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@aimwild.co.uk.